Culture jamming& Interactive advertising-SKY ARTS PROJECT k0812125 JIA JIANG

TubaryWoods (2010) BARN OWL IN FLIGHT@HIGH SPEED [Online Video]. Available at: http://www.youtube.com/watch?v=E0hySY5m_os&feature=related0 (Accessed: 3 January 2012).

Monday, 9 January 2012

My video was finished, according to SKYARTS BRIEF. Its exported size was 1920*1080 at 72 pixels/inch, in adherence to the official rules. Officials provided all audio files; the audio files do not have any commercial purpose.

Summary

I have spent a long time doing research for the project. My original plan was to use a video material for LOGO opening; I later upgraded to use AE software for the animation design because I lacked a high-definition camera as well as sufficient time. During the process I encountered a series of problems. The first came problem occurred when the Particular Effect plug-in was lost on my school’s Mac. Later, I figured out it was because school’s computers were missing the plug-in. The tutor told me later that as long as the video can be exported, everything would be fine. The second problem was the loss of my first draft of the work due to hardware failure. After an emergency repair, I was finally able to retrieve the file. The third challenge held a technical aspect: in the production of the flapping effect of the butterflies’ wings, I input a code in the timeline that connects and controls the timing of the flapping. However, sometimes the wings did not flap swing consistently. Through hard working I realized the problem appeared based on the same movement on the x- and y-axis, which should be divided with different equations. Apart from the above problems, actualizing the required effects within 20 seconds based on AE software was also a great challenge. As written in the official regulation of the project, I flexibly combined my skills with accessible resource to create the final design. This project places great emphasis on participants’ creativity and imagination according to the theme. I will use Web 2.0 to upload the project on to the internet to share this technique with other users, as well as share my experience using it. The project’s audience is targeted at every computer-user and those who are interested in animation.

Saturday, 7 January 2012

WEB 2.0

lLivingston(20,p.1) states ‘Web 2.0 is the second generation of web development, which allows people to collaborate interact, and share information online. it's a dynamic, user-centered environment that encourages two-way communication web 2.0 allows people to communicate in ways never thought possible.’

Friday, 6 January 2012

Idea Upgrade

I have expanded on the preliminary idea after the 12^th week’s presentation. In redesigning the font of “ARTS” in the original design in the SKYARTS program, it has now become a melodious violin playing musical notes that float out from the violin. These musical notes then disseminate into the air to become “SKYARTS”, followed by “ARTS” gradually appearing during the last 12 seconds. The reason for changing the original design of “SKYARTS” is due to the inappropriate combination of the color and the background; the colors were not clear and strong enough. The most important thing that I utilized in the program was Particular Effect, a plug-in effect, which requires high technical proficiency in order to output brilliant designs and outstanding effects. After a long period of investigating this effect, I have mastered the effect and thus applied in my project. In total, there are three relevant effects:

1. The effect of tree branches sprouting with fresh green leaves

2. The effect of butterflies flying in the screen

3. The effect of leaves withering, followed by defoliation

In addition to these effects, I also inserted relevant effects in the appropriate places for other materials. For example, I used Carton Effect for the owl and the violin, and used the Color Effect for the background to make it more vivid and shining.

Monday, 14 November 2011

Books

The AE technical books that I referred to during my project are listed as below:

Adobe Creative Team(2010), Adobe After Effects CS5 Classroom in a Book: The Official Training Workbook from Adobe Systems, USA:Adobe Press.

AGI Creative Team, and Smith, J. (2010) Adobe After Effects CS5 Digital Classroom, USA:Wiley

Chrstiansen, M. (2010) Adobe After Effects CS5 Visual Effects and Compositing Studio Techniques, USA: Adobe Press

Evening, M. (2007) Adobe Photoshop Cs3 for Photographers, Oxford: Focal Press.

Tuesday, 10 January 2012

Sky ARTS Project (Practical Project) K0812125 FINAL PROJECT

Bibliography